About Us

Front Row Parking is a Cardiff-based family business providing pre-bookable event parking for Principality Stadium and Cardiff City Stadium. We’ve been helping visitors find stress-free parking in Cardiff for over 15 years, with more than 35,000 spaces sold to date.

Who We Are

Front Row Parking is run by Gwilym Boore, Rhys Boore and Andrew Groves—locals with over 50 years of combined customer service experience and expert knowledge of Cardiff’s roads, event-day closures and traffic patterns.

We started by providing matchday parking for Cardiff City fans and have since expanded to cover major events at both Cardiff City Stadium and Principality Stadium, including Six Nations rugby internationals, concerts by artists like Ed Sheeran and Oasis, FIM Speedway, and much more.

What Makes Us Different

Your space is guaranteed. Unlike many parking providers, we never overbook our car parks. When you book with us, your space is reserved and waiting for you.

We avoid the road closures. Cardiff city centre closes to traffic during major Principality Stadium events. Our car parks are strategically located in areas like Leckwith, Canton, Cathays, Llandaff and the city centre fringe—giving you easy access into and out of Cardiff while other drivers sit in gridlock.

Friendly attendants on-site. You won’t be hunting for a space or wondering if you’re in the right place. Our parking attendants greet every customer, confirm your booking and guide you to your guaranteed spot. Many of our team provide printed walking directions to the stadium and tips for getting back to the M4 after the event.

Convenient locations. Our nearest car park to Principality Stadium—Bute Building—is just a 15-minute walk away. Depending on the event, we operate up to 10 car parks across Cardiff to meet demand.

Supporting Local Communities

We believe in giving back to the communities we operate in. Through revenue-sharing partnerships, we help generate crucial funding for local organisations including:

  • Ysgol Pwll Coch (Welsh-medium primary school)
  • Canton Rugby Club
  • Cardiff University
  • Plus many more

These partnerships allow schools, sports clubs and educational institutions to benefit financially while we provide parking solutions for event visitors.

What Our Customers Say

We’re proud to be rated 4.5 stars on Trustpilot and hold a 5-star rating on Google.

“I was truly impressed by the service for Oasis. We travelled 5 hours to see the concert and obviously having to pre-pay for parking and trusting that everything will be straightforward is stressful—however once we arrived I was so relieved. Finding the location was easy, the staff were super friendly and even had printed out directions on how to walk to the stadium.”

“I parked for the Ed Sheeran concert and will definitely recommend it. The attendants were polite, cheerful and helpful. They gave us printed directions to the stadium and told us where nearby toilets were. When we left at close to midnight they reminded us of directions back to the motorway to avoid Cardiff city centre. Well worth the money and completely hassle-free from traffic and crowd chaos!”

Events We Cover

Principality Stadium: Six Nations rugby, Autumn Internationals, major concerts (Ed Sheeran, Oasis, Elton John, Billy Joel), FIM Speedway Grand Prix, and special events.

Cardiff City Stadium: Cardiff City home matches, Wales international football, stadium concerts (Stereophonics, Elton John).

How It Works

  1. Book online – Select your event and car park location
  2. Receive confirmation – Your booking confirmation arrives by email
  3. Arrive on the day – Show your confirmation (digital or printed) to our attendant
  4. Park in your guaranteed space – No hunting, no stress
  5. Enjoy easy exit – Our locations avoid city centre closures for a quicker getaway